Boutiques.com is a division of Google. 

Boutiques.com is a personalized shopping experience, brought to you by Google, that lets you find and discover fashion goods through a collection of boutiques curated by taste-makers - celebrities, stylists, designers, and fashion bloggers. Boutiques uses visual technology to help fashionistas discover and shop their look and creates the opportunity for designers to showcase their collections and latest inspirations online.

Here is an example of a fashion boutique created with the system. http://www.boutiques.com/lunr?storefront=&boutique_id=71044

Boutiques.com is built on technology developed by their team of fashion experts who work with engineers to "teach" their computer systems to understand various patterns, pairings, and genre definitions. When signed into your account, Boutiques.com learns about your style and preferences and in turn, provides you better results and recommendations over time. Ultimately, Boutiques.com will provide shoppers with a much richer and interactive shopping experience and help drive traffic to retailers' websites.

Visit the Boutiques.com website to learn more.
 

Designer Fashion Boutique Guide

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Boutiques.com